Social media strategy · Austin, TX

Built on strategy. Driven by results.

I'm Jordan, a social media strategist with 10+ years of experience building programs that scale and driving results for enterprise and multi-location brands.

See my work Connect on LinkedIn

Jordan Harrison, smiling, in a dark sweater and round glasses, in front of a glass-walled office with trees behind it
Hello

Strategy, content and data, in that order

My work lives at the intersection of strategy, content, and data: I translate performance into smarter decisions and connect a brand with the audiences that matter most.

When I'm not working, you'll find me cycling, cooking, or reading, usually with a kid underfoot somewhere in the Austin area.

If you're looking for a social media leader who builds strong teams, leads with data, and communicates clearly, let's talk.

More about me

Key wins

Results, not just likes

A selection of highlights across a decade of social media strategy, paid and organic, across very different verticals.

535%
Metric
Link clicks, all channels, YoY
Vertical
Digital marketing
2×
Metric
All-channel engagements, takeover
Vertical
B2B software
200%
Metric
Follower growth, LinkedIn, all-time
Vertical
Home services
5.4%
Metric
Engagement rate, LinkedIn, all-time
Vertical
Home services
Industry average: 2.8%
5.5×
Metric
Engagements, all channels, takeover
Vertical
Medical
$3.13
Metric
CPM, all paid campaigns, 2025
Vertical
Deathcare
3×
Metric
Facebook engagements, YoY
Vertical
Deathcare
1.8×
Metric
Qualified demos, YoY
Vertical
B2B software

Read the case studies

My approach

A full-stack approach to social media

Six things I build for every brand I work with, from the basics through to scale.

Organic + paid social

From strategy to execution, I deliver custom social media solutions that drive measurable business results.

Content strategy

From audience research to editorial planning, I develop content strategies that align with business goals and give every post a purpose.

Analytics + reporting

Turning data into decisions, I build reports that go beyond vanity metrics to surface the insights that actually move the needle.

Review management

Proactively managing reviews to build trust, surface customer insights, and drive revenue.

Community engagement

From trend-spotting to meaningful interaction, I build engaged communities that deepen brand loyalty and keep audiences coming back.

Multi-location management

I build scalable systems that keep brands with multiple locations consistent while staying locally relevant.

Where I've done it

A decade of social at scale

Enterprise, agency and multi-location, with the last seven years leading teams.

2023 – 2026

Intellibright

Senior Manager, Social Media. Grew client Facebook engagement 843%, scaled a portfolio to 4.65M impressions across 40 pages, and launched four new social service lines.

2018 – 2023

GoDaddy

Manager, Social Media Services. Led a team delivering social for thousands of small businesses nationwide, promoting 10+ direct reports and conducting 50+ hiring interviews.

2015 – 2018

Main Street Hub

Social Media Team Lead and Community Manager. Managed content and community for 150+ locally owned businesses across multiple industries.

Full experience

Let's talk about what social can do for your business

I'm based in Austin and open to leadership roles and select consulting. The fastest way to reach me is LinkedIn.

Connect on LinkedIn