Built on strategy. Driven by results.
I've spent over a decade figuring out what a brand should say, where to say it, and how to make it land. I've built and led social programs for enterprise, multi-location, and high-growth brands, programs rooted in data, driven by strategy, and designed to scale.
I hold a master's degree in Integrated Marketing Communication, and I've put that foundation to work across some of the most dynamic environments in digital marketing, including time at GoDaddy managing social at scale. I've also led and mentored teams, bringing the same strategic thinking to people management that I bring to campaign work.
I don't just manage content calendars. I build systems, translate performance into smarter decisions, and connect the brand with the audiences that actually matter to the bottom line.
I've managed programs spanning 40+ Facebook pages simultaneously, maintained a 99% community response rate across 60+ locations, and launched four net-new social media service offerings in a single year. At GoDaddy, I spent years leading a team that delivered social media solutions for thousands of small businesses nationwide, promoting 10+ direct reports and conducting 50+ hiring interviews that shaped one of the largest SMB social media operations in the country.
I'm passionate about transforming social from a content function into a genuine growth engine, building the systems, teams, and strategies that make that possible at scale.
What I bring to the table
Hard skills, soft skills, and the platforms and tools I work in every day.
Hard skills
Strategy & planning
Social media strategy development, content calendar and editorial planning, campaign planning and execution, budget forecasting and allocation, competitive analysis and market research.
Content & creative
Copywriting and caption writing, content creation (photo, video, graphics), brand voice development and governance, creative direction, storytelling across platforms.
Analytics & optimization
Performance reporting and ROI analysis, A/B testing, social listening and sentiment analysis, SEO for social and content, data-driven decision making.
Paid & growth
Paid social advertising management, ad spend budget management, influencer and partnership programs, employee advocacy and executive thought-leadership programs, community growth strategy.
Operations
Cross-platform account management, crisis communication protocols, workflow and editorial systems, vendor and agency coordination.
Soft skills
Leadership & management
Team leadership and mentorship, delegation and workflow oversight, training and onboarding, performance feedback and coaching.
Communication & influence
Executive and stakeholder communication, presenting to executives and senior leadership, cross-departmental collaboration, persuasive storytelling.
Judgment & problem-solving
Crisis management and de-escalation, strategic prioritization, adaptability to algorithm and platform shifts, conflict resolution.
Execution
Project management, time management under deadlines, attention to detail, resourcefulness.
Tools & platforms
Social platforms
- TikTok
- X (Twitter)
- YouTube
- Threads
- Snapchat
Scheduling & publishing
- Hootsuite
- Sprout Social
- Later
- Buffer
- Meta Business Suite
- Sprinklr
- Loomly
Analytics & reporting
- Google Analytics
- Sprout Social Analytics
- Meta, TikTok and LinkedIn native insights
Design & content creation
- Canva
- CapCut
Paid social & advertising
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Google Ads
Where I've worked
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June 2023 – May 2026 · Austin, TX
Senior Manager, Social Media
Intellibright
- Grew client Facebook engagement 843% and scaled total impressions to 4.65M across a managed portfolio of 40 Facebook Pages through paid and organic strategy.
- Built a LinkedIn organic strategy for B2B decision-makers, growing engagement 547% and post link clicks 464% year over year.
- Drove 997% YoY growth in Facebook post link clicks (to 17,541) and 525% growth in post impressions (to 3.7M) across a multi-location portfolio.
- Launched four net-new service offerings: Best-in-Class Social Program, Organic Reddit, Multi-Variant Testing, and Community Management.
- Cut social media audit time 50% with AI-powered audit workflows, and built an AI-driven 12-month evergreen content calendar system that produces a year of organic content from a single brief.
- Scaled design output 3× while reducing cost through a creative production partnership.
- Maintained a 99% community response rate across 60+ funeral home locations, contributing to measurable improvement in cumulative Google ratings over 18 months.
- Recruited and onboarded three Social Media Coordinators.
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January 2018 – May 2023 · Austin, TX
Manager, Social Media Services
GoDaddy
- Led a social media services team delivering content and community management for thousands of small businesses nationwide.
- Promoted 10+ direct reports over a seven-year tenure, building a strong bench of social media talent through coaching and performance development.
- Conducted 50+ hiring interviews resulting in successful hires across a large-scale SMB social operation.
- Drove a 10% operational efficiency improvement through workflow documentation, process refinement and scalable content production systems.
- Contributed to one to three strategic projects per quarter spanning content strategy, operations, training and recruitment.
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May 2015 – January 2018 · Austin, TX
Social Media Team Lead, then Community Manager
Main Street Hub (acquired by GoDaddy)
- Managed social media content and community engagement for 150+ locally owned businesses across multiple industries.
- Interviewed and trained creative specialists, establishing early foundations in talent development and content quality standards.
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August 2014 – March 2015 · Columbia, SC
Communications & PR Specialist
Chernoff Newman
- Managed social content with Sysomos and Hootsuite, drafted and distributed press releases with Cision, and ran market research for client strategy.
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2013 – 2014 · Columbia, SC
Graduate Assistant
University of South Carolina
- Taught sections of introductory public relations courses, contributed research for academic papers, and assisted with graduate recruitment. Also served as a media relations consultant for Family Promise, Inc.
Education
University of South Carolina
Master's degree, Marketing Management & Communications
California State University, Fullerton
Bachelor's degree, Journalism
See how it plays out in the work
Three case studies with the numbers, plus a gallery of paid and organic creative across FinTech, SaaS, eCommerce and tourism.
See my work Connect on LinkedIn