Case studies

The challenge

A deathcare group with 40 locations had long-established Facebook pages but years of stagnant performance. Inconsistent posting, a flat content mix, and an outdated visual identity left the pages with history but no momentum.

The approach

I overhauled the content strategy from the ground up: refreshed look and feel, restructured content mix, tightened posting cadence, and introduced a paid boosting strategy to amplify the strongest organic content.

The result

Consistent strategy and a willingness to show up authentically transformed stagnant pages into a high-performing program.

The challenge

The company had an established LinkedIn presence but was struggling to gain traction. Inconsistent posting hurt visibility, content lacked a clear voice or narrative, comments went unanswered, and a heavy reliance on stock imagery undersold the real work happening in the field.

The approach

I built a consistent content calendar around high-value topics: safety protocols, completed projects, employee spotlights, and company values. Stock imagery was replaced with branded graphics, in-the-field photography, and video recaps. Every comment received a timely response, and proactive community engagement helped strengthen their presence in a competitive industry.

The result

Consistency, authenticity, and proactive engagement turned a stagnant LinkedIn presence into a benchmark-beating growth engine.

The challenge

• Took over the campaign less than a month before Black Friday
• Limited historical data and no clear performance benchmarks
• High competition across premium automotive categories on Meta

The approach

• Defined audiences, ad angles, offers, and copy across a full-funnel Meta campaign
• Matched creative to audience intent at each funnel stage
• Extended the campaign window from 4 to 16 days to capture early and late shoppers

The result

A quick turnaround, a smarter strategy, and a record-breaking holiday season, proving that the right creative direction and audience approach can outpace a tight timeline and a competitive market.